A Jamaican pioneer in skin care, Jennifer Samuda has died.
She died Tuesday night after a battle with cancer.
Samuda, a former auditor, founded JenCare Skin Farm in 1989, when skepticism was rife about that line of business. She, however, persevered and made her mark in the field, succeeding as the leading skin care and spa business in the island, before setting up branches in New York, Miami and Trinidad and Tobago.
The succes she reaped led to many recognistions including a nomination for the Jamaica Observer’s Business Leader Award and the NCB Nation Builder Award in the category of Women in Business.
In a Gleaner Interview in 2010, Samuda said, “when I started this business in the 1980s, people did not recognise or have as much respect for an entrepreneur as they do today. Instead, people looked forward to working for someone and did not strive to start their own businesses. Nowadays ‘entrepreneurship’ has become a buzz word.”
JenCare is now being led by Samuda’s daughter, Peta-Gaye Samuda-Palmer.
